RECRUITING 101

1. Social Media Prospecting (All Platforms)

📱 Key Platforms

• Instagram - most active for high school athletes (DMs, Stories, Highlights)
  
  

• Twitter/X - main recruiting hub for college coaches & athletes (posts, retweets, tags)
  
  

• TikTok - rising for highlight content & exposure
  
  

• Facebook - ideal for parent outreach, especially in local groups

• Linkedin - ideal for parent outreach
  
  

✅ Daily Action Plan for Scouts

• Follow athletes with hashtags like:
  #classof2026, #highschoolfootball, #unsignedsenior, #collegeboundathlete
  
  

• Search by location + sport (e.g., "Houston WR 2026")
  
  

• Like + Comment on highlights (build trust)
  
  

• DM athletes/parents using approved Pro 7 scripts
  
  

• Post 3-4x/week on your page with success stories, signed athletes, and educational tips
  
  

• Join Facebook groups like “Texas Youth Football” or “Unsigned Seniors Nation” to connect with parents
  
  

💬 Bonus Tip: Keep DMs short and scout-like:
"Coach Esprit here - Certified National Scout. I watched your film and see scholarship-level potential. How many offers do you have? Or Whats recruiting looking like for you?

🏈 2. Games & Tournaments (How to Prospect Live)

📍 How to Find Events

• MaxPreps for schedules
  
  

• Local ISD athletic calendars
  
  

• 7v7 and AAU tournament sites
  
  

• Community rec leagues & feeder schools
  
  

• Ask athletes where they’re playing next
  
  

👀 Where to Stand & How to Look Like a Scout

• Arrive 10–15 mins before game
  
  

• Stand away from the fans
  
  

• Wear Pro 7 gear, hat, or polo, hold a clipboard or iPad
  
  

• Introduce yourself to head coach if appropriate:
  “Coach, I’m ______, Just out here watching for college potential and wanted to make sure I respect your space.”
  
  

🗒 What to Look For

• Body language between plays and etc
  
  

• Parent reactions (helps ID potential decision-makers nearby)
  
  

📝 Always write down jersey #, name if known, team, key notes, and parent contact if accessible

🎓 3. Camps & Showcases (How to Prospect Without Overstepping)

🤝 Respect the College Coaches

• Never wear the same color/gear as the college hosting
  
  

• Position yourself on the sidelines, not in drill lines or coach circles
  
  

• Avoid giving in-the-moment feedback - let college coaches do their job
  
  

🎯 What You CAN Do

• Talk with parents before/after sessions:
  “We’re scouts helping athletes navigate the recruiting process, is this your son/daughter?”
  
  

• Pass out a small QR card or business card with the College Prospect Report link
  
  

• Take notes, post highlights (with permission), tag athletes and their school
  
  

📸 Pro Tip: Capture a few photos or short clips of standout athletes & tag them. It builds trust and gets them DM-ing you first.

🏆 4. Running Your Own Mini Camp (Lead Gen Machine)

🎯 Why It Works

• Puts you in authority position
  
  

• Generates a list of serious athletes and parents
  
  

• Can be done on a budget at a local field or gym
  
  

🛠 Steps to Launch

1. Pick a date, time, and location
   
   

2. Offer something of value:
   Post Camp Recruiting Seminar
   
   

3. Keep it short: 20–40 min
   
   

4. Collect:
   
   

   • Athlete name, grad year, position
     
     

   • Parent email + phone
     
     

   • Highlight film/social handle
     
     

Post event recap (tag all attendees) + add best athletes to your follow-up list